New Media Just Got Personal


As consumers, we have gotten accustomed to constantly advancing technologies and the changes they present in our lives. We have changed how we interact, how we shop, how we share, and how we communicate. In the 60 seconds it takes you to skim this blog entry 2 million searches will be performed on Google, 684,478 pieces of content will be posted to Facebook, and $272,070 will be spent online.

Marketing messages are presenting themselves in taxis, on airplanes, ATM machines, video games and anywhere else with a digital screen. The number of businesses that say Facebook is critical to their business has increased by 75%.

59% of B2B marketers say email is the most effective channel for generating revenue.

By 2020, customers will manage 85% of their relationship without talking to a human.

So the question becomes, should marketers abandon traditional media? Are TV and print advertisements going to be a thing of the past?


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